Company Profile Of Cheesecake Factory - 1735 Words

I. Industry Introduction The chain restaurant industry comprises both chain and franchised food service restaurants that enable customers to order food and receive services while being seated. A company has to have multiple operational joints and the ability to offer consistency in the food and service provided throughout the branches before it can be considered a chain restaurant. Over the past five years to 2016, the US chain restaurant industry posted a comfortable annualized growth of 4.3%. The industry generated a revenue stream of US$107.6 billion domestically as of last year and accounted for over 780 businesses in the United States. The chain restaurants industry is currently at its maturity stage of the life cycle, and is coming†¦show more content†¦Grand Lux Cafà © is also an upscale casual dining restaurant that serves classic American dishes, with over 150 different varieties in their menu. Currently, there are 12 Grand Lux Cafà © operating in the United States, primarily in Las Vegas, Nevada. The Cheesecake Factory, being the most well-known out of the three brands, is a casual dining setup restaurant that serves over 200 different food menu and an additional 50 more items in its Skinnylicious menu that offers customers food with 590 calories or less. The Cheesecake Factory brand is the only brand in the company that has operations outsi de the United States and currently has over 190 restaurants running worldwide, making it the most successful brand the company is currently running. In total, Cheesecake Factory has over 200 restaurants globally, with more than 200 restaurants operating domestically and up to 12 restaurants operating internationally in Latin America (Mexico and Chile) and Middle East (United Arabs of Emirates, Kuwait, Qatar, and Saudi Arabia). The company is planning to expand its market further to other countries, primarily to the Asian market. Out of the restaurants carrying the brand name, 201 are company-owned, while others are franchised or licensed to companies, such as Alshaya that currently runs Cheesecake Factory franchises located in the Middle East. Fortune Magazine ranked Cheesecake Factory ‘The top 100 Best Companies to Work’ for, with 97%Show MoreRelatedBalance Sheet and Income Statement Commentary Essay1488 Words   |  6 Pagesequity in the company. These statements are often analyzed by financial institutions when a company comes to them needing a loan. Stockholders and other investors also look at these statements to make sure their investment will return a profit for them. This paper will look at four different companies and their balance sheets and income statements. The companies are Eastman Chemical Company, Covenant Transportation Group, The Cheesecake Factory and BBamp;T. In 1994 Eastman Chemical Company was the 10thRead MoreCheescake Factory2029 Words   |  9 PagesINTRODUCTION The Cheesecake Factory Incorporated is in the â€Å"Restaurant Industry.† It started in the 1940s in the home of Oscar and Evelyn Overton. The business was so successful that in 1971, they moved the cheesecake business to Los Angeles and named it â€Å"The Cheesecake Factory†. In 1978, their son David founded The Cheesecake Factory restaurant in Beverly Hills and 30 years later you can find their restaurant in towns and cities all over the United States with new businesses opening all the timeRead MoreChipotle Case Study3907 Words   |  16 Pages As Chipotle began to grow and expand, Steve took the initiative to learn about the way most of the food in the US is produced and processed. 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In our market research, there are few competitors such as Old Town Cafe, QSR branch, Starbucks and Coffee Beans provide the food and beverage s ervice. The explosion growth in cafe business provides the variety choice for customers to dine out. Therefore, company should be able to provide the food and service based on the domesticRead MoreChipotle External Analysis Essay3420 Words   |  14 Pages(EFE) Matrix 4 APPENDIX – 3 4 Competitive Profile Matrix (CPM) 4 APPENDIX – 4 4 APPENDIX – 5 4 Content Topics 4 Bibliography 18 Chipotle Overview Chipotle Mexican Grill, Inc. is a â€Å"fast-food service restaurant† under limited service category. It was formed in 1993 and went public in 2006. It has the largest market share in the Mexican-type food segment with a net income of more than $126M in 2009 (Mergent online, 2010). 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While company turnover had been increased to  £167m (= â‚ ¬250m) providing Thorntons with an 8 percent share of its core market, boxed chocolates, profit after tax had declined to the lowest level for seven years (Exhibit 1). During that time Thorntons had set out to follow a series of strategic initiatives involving the reorientation of the company towards becoming a retail-focused business, increasing the scale of the company’sRead MoreSecret Recipe10299 Words   |  42 Pagesapproaching the nearest Secret Recipe cafà ©. Moreover, the member of Secret Card owners can enjoy the discount privilege that is provided by Secret Recipe. There are four group of consumer, and these are shown in the table below: Segment Demographic Profile Core Essence Products Fun Leisure Kids, teenagers Kids and teenagers are fond of ice-cream, cake and junk food. Kids’ meal, side order such as French fries, Cheese Cakes, Brownies, Orange Juice, Green Apple Juice, Soft Drink, Coffee beverages.